Podcast: Language Weaver CEO Mark Tapling On Company’s New Strategy Facing a $67.5 Billion Potential Digital Translation Market
Mark Tapling, CEO of Language Weaver: ‘New market opportunities for language translation solutions’
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In recent months, Language Weaver has been doing a lot of thinking and strategizing about how our products and services best fit into the intersection of two ongoing revolutions: the globalization and digital revolutions.
Today we enthusiastically unveil Language Weaver’s new positioning as a “human communications solution company” with a focus on massive volumes of digital content in three new commercial markets: Web Content, Business Intelligence, and Customer Care. The company will also will continue its focus on government work.
“Language Weaver’s industry-changing translation solutions have created entirely new, untapped commercial translation markets because we’ve lowered the cost of quality translation so dramatically,” said Language Weaver CEO Mark Tapling in a podcast interview. “Conventional language translation services are typically priced at 21 cents per word, leaving many high volume requirements behind. Language Weaver is able to provide an automated solution that dependably conveys communication meaning for applications with high volumes, requiring speed, and accuracy.”
The size of the translation market today is estimated at $14 billion according to research and consulting firm Common Sense Advisory. Because of the dramatically lower costs that automated translation technology enables, Language Weaver estimates that untapped markets total more than $67.5 billion.
In the following podcast, Mark explains the thinking behind this extraordinary estimate of market size, and the company’s new focus on cross-language human communications solutions in four key markets:
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