By Mark Tapling, President & CEO of Language Weaver

Being able to sell to a diverse customer base is one thing, but it’s just the first step in an ongoing process of fostering successful customer interactions if winning loyalty is your goal. It might be daunting to engage call center representatives who can respond to queries in multiple languages, but many customers are thrilled to find support information in their native tongue online. Self-service is the ticket.

For the full article in CRM Buyer: http://www.crmbuyer.com/story/Dissolving-Customer-Support-Communication-Barriers-68873.html

This entry was posted on Tuesday, December 15th, 2009 at 4:54 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.