The following is an insert  by Swamy Viswanathan, VP of Products at Language Weaver, article: ‘How to Use Web Content Translation to Maximize ROI’ published on eWeek.com.

Google recently put Web content translation onto the map by offering Web users the ability to translate search results from one language to another. Website owners need to decide what Website content should or should not be translated, how this decision will affect company branding and content control, and how translation will impact overall business ROI. Here, Knowledge Center contributor Swamy Viswanathan offers five best practices for how to translate your company’s Website content to maximize ROI.

The fact that the Web is global by design is a blessing and a curse for companies. On one hand, companies can reach a broad audience simply by launching a Website. On the other hand, ensuring that their Website’s content is available in the language of the visitor is a much more difficult task. There are a lot of things to consider if your company wants to effectively reach and influence a global audience.

To read the five best practices for translating your company’s Website content, click here or visit: http://www.languageweaver.com/page/view/1458/976/

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